Paul Meyser, Lehman Brothers;

"We must shift America from a needs to a desire culture. People must be trained to desire. People must want new things before the old have been entirely consumed. We must shape a new mentality in America. Man's desire must overshadow his needs."

Edward Bernays (one of the forefathers of modern propaganda) in 1928,

"Conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in a democratic society. Those who manipulate this unseen mechanism constitute an invisible government which is the true ruling power of this government."